Transforming technical gear into cultural artefacts.
From Kickstarter campaigns that raised millions to retail experiences that redefine how clients engage with product, this work bridges the gap between function and desire. Every touchpoint from product photography to in-store activations is designed to build community, not just move units.
Elevated IOAN’s SF boutique presence by crafting visual narratives that honoured sustainable production while driving commercial success. From e-commerce to in-store merchandising, the work balanced raw authenticity with refined execution—proving that conscious brands don't have to sacrifice aesthetic ambition.
Scope: Campaign Art Direction • E-commerce Photography • Retail Merchandising • Collaborative Brand Campaigns
Tessa Kugari | 2018
Editorial Photography for personal brand promotion
Jenique Pinnock, Miss World, Jamaica, 2016 | 2018 Tia Clothes Girl Spring/Summer 2018 E-comm Campaign
Working with cultural figures, emerging artists, and established brands to create imagery that transcends the brief. These aren't just photographs—they're visual investments in personal brands, cultural movements, and commercial storytelling that lasts.
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Clients: Miss Universe, Jamaica • Indiggnation Collective • Tia Clothes Girl
Portraiture stripped of pretence. These sessions prioritize presence over performance, resulting in images that represents truth, not just what they look like. Built on trust, executed with precision, archived with intention.
A conceptualisation of a commemorative bottle for Wray & Nephew's bicentennial. An exercise in honouring Jamaican legacy while pushing the brand's visual language into contemporary territory. The work balanced reverence with rebellion, tradition with innovation.
Scope: Concept Development • Visual Identity • Packaging Design
Product photography that understands narrative. Interior documentation that captures mood, not just materiality. This work serves clients who understand that how something is presented is as important as what's being presented.
Building digital experiences for modern business logistics.
Designed a complete digital presence for a healthcare staffing platform—transforming complex systems into intuitive experiences. The work balances clinical precision with human-centered design, proving that even functional platforms can be beautiful.
Scope: Brand Design • Web Design
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Material Exploration | 2018 Glass, Home Reflection
Material Exploration | 2018 Glass, Art Deco Chalice
The workshop, the darkroom, the archive—spaces where ideas are tested without client constraints. Material experiments in glass. Family documentation. Personal style evolution. This is where the commercial work is sharpened and the creative voice is refined.
Contents: Material Studies • Visual Research • Family Documentation • Style Archive
A rolling documentation of places, cultures, and fleeting moments—from San Francisco to Seoul, Santorini to Bangkok. These images serve as both personal record and visual reference library, informing every project with a global perspective rooted in direct observation.
Locations: NYC | SF | Jamaica W.I. | Tokyo | Seoul | Berlin | Bangkok | Santorini | And counting...
Committed to building worlds, cultures and experiences. A craftsman of public creative infrastructure —spaces that prioritise community: fuelling culturaladvancement, bespoke experiences and ethical commerce.
"You won't know where you're going, unless you know where you're coming from." - Grandpa • "To me personally, photography is a way to overcome morality." - Irving Penn • "Anything is an art if you do it at the level of an art." - Richard Avedon •
"You won't know where you're going, unless you know where you're coming from." - Grandpa • "To me personally, photography is a way to overcome morality." - Irving Penn • "Anything is an art if you do it at the level of an art." - Richard Avedon •