.studio
Creating meaningful representation is no simple feat. To portray an idea through visual design requires collaboration, research and trial + error. Throughout my design process, I attempt to find ways to let joy flourish in the mundane.
Store Director & Visual Designer
2022-Current
San Francisco, New York City, Los Angeles
services:
Operations, Business Management & Direction
Visual Merchandising
Visual Design
Experience Design
Photography
Grew sustainable sales growth by streamlining store operations + inventory, leveraging staff training + sales methods, and offering an exceptional customer experience.
1st $1M Revenue Year
Positive sales growth proved that the Peak Design Retail Model is profitable and valuable to both the company and customers alike.
4.8 Star Rating
Compelled customers to leave a Google Review without asking. Increased overall rating on Google Maps from 4.5 to 4.8 Stars by fostering an exceptional customer experience (2021-2024).
Hosted 1,000+ People 20+ Events
Community Events increased overall brand presence and community engagement across diverse audiences.
Hosted Artist Talks, Workshops, Screenings, Happy Hours, Photo Walks, Coffee Popups, Product Feedback Sessions, and Launch Events.
Led the design of the first comprehensive digital Competent Learner Model for new and current retail employees. Leveraged existing learning resources to refine Retail CLM Modules based. The platform succeeded with a completion Rate of 100% and a pass rate of 86%.
Designed 1st Retail Wiki
Led the collaboration amongst Retail Leadership to compose the first comprehensive SOP Wiki for part-time employees on Notion. This Retail Wiki became the source of truth for all part-time staff and new managers to learn the ins and outs of the department.
+90% Staff Retention Rate
Kept an extremely low turnover rate over three years of leadership by fostering an exciting work environment that maximised staff happiness and productivity. Ensured that Staff found satisfaction within their role by instilling trust and autonomy, without sacrificing brand integrity and customer experience.
Store Director & Visual Designer
2019-2022
San Francisco, Los Angeles
services:
Photography
Visual Design
Experience Design
Visual Merchandising
Grew sustainable sales growth by streamlining store operations + inventory, leveraging staff training + sales methods, and offering an exceptional customer experience.
1st $1M Revenue Year
Positive sales growth proved that the Peak Design Retail Model is profitable and valuable to both the company and customers alike.
Conceptual Visual Designer
2021
Kingston, Jamaica
services:
Art Direction
Visual Design
Brand Design
Visual Designer
2023
Kingston, Jamaica
services:
Visual Design
Brand Design