.studio
2021-Current
San Francisco | New York City | Los Angeles
Store Director & Visual Designer
Responsibilities:
Brand Activations, Retail Merchandising, Gallery Curation, Email, Web & Print Graphics
Product Launch Campaigns, Interiors, Lifestyle, Product, Events
Retail Operations, Sales Management, Client Management, Art Direction
Visual Design, Merchandising & Gallery Curation
Visual Design Web & Print
Visual Merchandising
Photography
Public Creative Infrastructure, Activations, Brand Building & Partnerships
Building a 3rd Space:
1,000+ People, 30+ Activations, 10+ Galleries
Culture & Brand Building through community engagement increased overall brand presence across diverse audiences.
Hosted: Artist Talks, Workshops, Screenings, Happy Hours, Photo Walks, Coffee Popups, Product Feedback Sessions, Launch Events and more.
4.8 Star Rating
Compelled customers to leave independent Google Reviews. Increased overall rating on Google Maps from 4.5 to 4.8 Stars by fostering exceptional customer experiences (2021-2024).
Department Contributions, Direction & Operations
Led the design of the first comprehensive digital Competent Learner Model for new and current retail employees. Leveraged existing learning resources to refine Retail CLM Modules based. The platform succeeded with a completion Rate of 100% and a pass rate of 86%.
Designed 1st Retail Wiki
Led the collaboration amongst Retail Leadership to compose the first comprehensive SOP Wiki for part-time employees on Notion. This Retail Wiki became the source of truth for all part-time staff and new managers to learn the ins and outs of the department.
+90% Retention Rate
Kept an extremely low turnover rate over three years of leadership by fostering an exciting work environment that maximised staff happiness and productivity. Ensured that Staff found satisfaction within their role by instilling trust and autonomy, without sacrificing brand integrity and customer experience.
Sales Impact
Grew sustainable sales growth by streamlining store operations + inventory, leveraging staff training + sales methods, and offering an exceptional customer experience.
1st $1M Revenue Year
Positive sales growth proved the Retail Model is a highly valuable sales channel to the company and an unforgettable experience for customers.